That's why Tyrol

Not all roads lead to Tirol, yet there are many particularly beautiful, adventurous, winding and sometimes very steep paths. Undoubtly, they are always sustainable and accompanied by regional culinary art on all altitudes. Tirol, known as land of high mountain peaks and deep valleys, is also a country which combines tradition and moderness. It is a land of hot summers and cold winters, a land of activity but also relaxation – a land full of contrasts and surprises.

Record-Breaking – Land of the Future

• 7 business start-ups daily
• Life science: 60 research facilities with over 23,000 employees
• Proven competence at hosting major events: 3 Olympic Winter Games

High Pleasures – Land of Diversity

• Austria’s highest cafe at 3,440 m above sea level
• 117 Gault Millau toques
• 5,000,000 kg of fruit annually for homemade schnapps production
• Record: the world’s largest “Kaiserschmarren” (pancake)

Summit of Happiness – Land of the Mountains

• 573 three thousand metre high peaks
• 365 days of winter
• 5 Tirolean glaciers
• Austria’s steepest slope
• 3,400 kilometres of pistes
• 6 Tirolean ski resorts amongst the top 10 worldwide

Alpine urban – Land of Contrasts

• From the city to 2,000 m above sea level in only 20 minutes
• 600,000 crystals in the cloud at Swarovski Crystal Worlds
• Mountain villages and summits as innovative conference venues
• Contemporary mountain-based architecture with world-renowned architects

Tirollywood – Land of the Movies

• 007-Spectre film shot at 3,048 m in Sölden
• Most wanted film: The Mountain Eagle by Alfred Hitchcock