Action instead of reaction
Once a year, tourism operators and people interested in tourism meet at Europahaus Mayrhofen for the Tourism Fast Forward Conference, which focuses on eTourism. But what does fast forward mean? Which hurdles will have to be overcome in the future? Which digital trends await us and how can we counter them? We have asked and found answers to these questions.
General Consensus
The great art is to recognize trends early enough to make them predictable. True to the motto “act instead of react”. We let the protagonists of the Tourism Fast Forward report on how to lead tourism “smart” into the digital future.
Analogue meeting in a digital world
Bernhard Rieder, organiser of the Tourism Fast Forward, has launched the conference 2013. From an initiative on eTourism, the analogue meeting in a digital world was created together with Andreas Lackner, the managing director of the Mayrhofen-Hippach Tourism Board.
“Since then, this meeting has taken place annually in the Zillertal, where you meet active tourism professionals who care about the topic,” says Andreas Lackner. He is convinced that the topic of “sustainability in tourism” affects everyone. His vision of a destination that can be booked online with all its features became reality with the myzillertal.app.