Side events Experience Tirol

Put on your VR headset and let’s go: into the history of Tyrol, its nature, its traditions, its art, and its sporting events. Three-dimensional, emotional—as if you were right there yourself. That’s Experience Tirol, an immersive venue featuring state-of-the-art media technologies. Where better to host a team event?

Description

Experience Tirol is a multimedia, immersive experience center in the heart of Innsbruck, offering an exceptional program of activities for incentive trips, conferences, and group tours. Spanning an area of approximately 500–512 m², visitors embark on an emotional journey through Tyrol’s history, culture, nature, and sports during a roughly 60-minute guided show. In five thematically designed rooms, state-of-the-art technologies such as virtual reality, 360° projections, holograms, and audiovisual presentations combine storytelling with interactive experiences.

Visitors are guided through a dramatically structured presentation that showcases Tyrol from entirely new perspectives—from historical events and Alpine landscapes to sports and cultural highlights. The show starts at short intervals of approximately 20 minutes and is designed for groups of up to about 30 people per time slot, enabling efficient and easily plannable operations even for larger incentive groups.

For business and incentive groups, Experience Tirol is particularly well-suited as a compact, weather-independent activity in the city center. The venue is located in the Kaufhaus Tyrol on Maria-Theresien-Straße and is easily accessible both on foot and by public transportation. In addition, group packages and flexible time slot bookings are available, allowing the experience to be seamlessly integrated into daytime or evening programs.