The current situation is a strong influence on the event industry and digital meetings and events have already become a new everyday reality. Digital live events or hybrid events are seen as a new opportunity for live communication.
To make virtual participation exciting and interesting, digital interactions can be used to create a space for direct exchange. Live communication, Q&A’s, voting or brainstorming become possible via different platforms.
A hybrid event combines conventional methods of event planning and execution with the use of digital communication instruments and social media. These can be integrated into all phases of the event. For example, participants can be integrated in advance by means of apps, co-designing content or querying requests. During the event, they can be used to provide participants with additional information, to exchange information with each other or to comment on what is happening, for example through voting or microblogging. And even afterwards, there are many ways to include social media channels.
Through a hybrid event, the reach, interactivity and communication within the event can be increased through multimedia. The live broadcast enables people worldwide to virtually participate in the event. Through event apps, virtual and physical participants can network, vote, communicate and inform themselves.
Organizers also benefit: They reach a larger audience, are more flexible in their program planning and can collect and evaluate data during the event. They can also communicate directly with their participants at any time. Hybrid congresses enable participants to attend without long journeys, which is also good for the event’s CO2 balance and saves costs.