microphone © Murdock

Hybrid Conferences

Hybrid events have become more and more important. They take place in a physical location and are simultaneously attended by a live and interactive audience online.

The current situation is a strong influence on the event industry and digital meetings and events have already become a new everyday reality. Digital live events or hybrid events are seen as a new opportunity for live communication.
To make virtual participation exciting and interesting, digital interactions can be used to create a space for direct exchange. Live communication, Q&A’s, voting or brainstorming become possible via different platforms.

A hybrid event combines conventional methods of event planning and execution with the use of digital communication instruments and social media. These can be integrated into all phases of the event. For example, participants can be integrated in advance by means of apps, co-designing content or querying requests. During the event, they can be used to provide participants with additional information, to exchange information with each other or to comment on what is happening, for example through voting or microblogging. And even afterwards, there are many ways to include social media channels.

Through a hybrid event, the reach, interactivity and communication within the event can be increased through multimedia. The live broadcast enables people worldwide to virtually participate in the event. Through event apps, virtual and physical participants can network, vote, communicate and inform themselves.

Organizers also benefit: They reach a larger audience, are more flexible in their program planning and can collect and evaluate data during the event. They can also communicate directly with their participants at any time. Hybrid congresses enable participants to attend without long journeys, which is also good for the event’s CO2 balance and saves costs.

Regiepult © Murdock

10 tips for coordinating a successful hybrid event

Alejandro Contreras has compiled 10 tips for hybrid meetings for the platform Successful Meetings, which you can find here:

1. Run an in-studio event with a live audience whenever possible.

2. In the video being broadcast, incorporate close-ups of presenters while giving their speeches, mixed with wide views of the audience and Studio.

3. Poll the webcast audience live, then push the poll results for the audience to see and discuss the feedback live. Use pooling features that display both percentages and easy-to-read pie graphs, to allow the audience a glimpse of how their fellow remote-audience members are responding.

4. In addition to the live video pre-recorded videos, prepare downloads and information around your live content, that could be added to the webcast to give some background, highlight the importance of the live event and creating excitement.

5. Track the consumption of pre-recorded content so you can analyse which attendees accessed which materials.

6. Small details, such as the name of the current or upcoming presenter and presenter biographies, add context for live viewers and anyone joining the webcast mid-event.

7. Easy sharing through social media can be enabled to spread event awareness and create buzz around your Content.

8. When possible, incorporate Q&A´s that include both live and remote audience Questions.

9. Use animation in your PowerPoint presentation and other interactive website Features.

10. Post-event, execute and email campaign to reach anyone who was unable to attend in person or unable to watch live from their computer and provide access to the archived webcast on-demand. The campaign can help extend the reach of the in-person event to not only the in-person audience but also a social audience through replays.

In order to hold a hybrid event, it also requires an appropriate online platform. Whether for an internal team meeting, a webinar or conferences for every virtual meeting, there is the right offer.

An event must be technically supervised before and during the event and not everyone has the right technical equipment for hybrid events on site. Here you will find some local providers who can support you in your planning and provide the appropriate equipment:

Create your own queries, collect feedback and work together with the participants of your hybrid event on the topics. This is easily possible with different apps.

Work and visualize together on a Project.

tirol-goes-munich  © Herr Müller
micerfolg 2019  © Herr Müller
microphone © Murdock
Regiepult © Murdock