Conference and convention tourism in Tirol is taking responsibility for safeguarding an attractive environment, sought-after recreation area and thriving economic area with the new “ReGenerationNOW” sustainability strategy. Initial measures, such as licensing with the Austrian Eco-label or successful participation in an international benchmarking process, have already been implemented.
In a collaborative process involving public consultation and experts from the tourism and meeting industry together with external stakeholders, Convention Bureau Tirol (CBT) has developed a sustainability strategy for Tirol as a congress and meeting destination. Convention Bureau Tirol aims to expand its role as a sustainable competence center in the MICE sector (MICE stands for Meetings, Incentives, Conventions and Events). The global pandemic has increased the desire for authenticity, closeness to nature and the responsible use of resources and living space. As a role model in the Alpine region, CBT therefore intends to consistently implement bold and future-oriented steps both in its own further development, as well as contributing to the innovative and sustainable development of the meeting industry.
Specific measures planned
The strategy, entitled “ReGenerationNOW”, sheds light on the motives behind the initiative and includes a comprehensive action plan with concrete and holistic goals based on the Sustainable Development Goals (SDGs) of the United Nations. In the four defined fields of action, the so-called 4 Ps, RegenerationNOW commits to a strong role model effect, for example through a significant increase in certifications, sustainable mobility, social commitment and “green meetings”. This paves the way for Tirol, as a congress and conference destination, to take the role as a social, economic and ecological trailblazer in the tourism sector.
Find the detailed sustainability strategy “ReGenerationNOW” HERE.